Phetchaburi Rajabhat University

VISION AND STRATEGY

Philosophy

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Morality Leads Knowledge,
Knowledge Sustains Society.

vision

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A leading digital innovation university shaping future-ready professionals in agriculture, food, tourism, and health for sustainable local and global impact.

Mission

  1. To produce graduates in accordance with the university’s identity, equipped with quality, positive attitudes, morality guiding knowledge, and good citizenship, fostering love and commitment to local communities, and promoting lifelong learning with equal access to educational opportunities.
  2. To strengthen the teaching profession by producing and developing teachers and educational personnel with quality and standards appropriate to a high-level professional vocation.
  3. To conduct research that generates knowledge and innovation, emphasizing integrated approaches for tangible local and national development and addressing area-based problems.
  4. To apply the Royal Initiatives in transferring knowledge, technology, and innovation for local development and academic services, in collaboration with all sectors to respond to the needs of communities, society, and the nation, and to disseminate outcomes internationally.
  5. To enhance modern and effective management based on the principles of good governance, guided by the Philosophy of Sufficiency Economy.

Objectives

  1. To provide education and promote advanced academic and professional studies.
  2. To conduct teaching, research, and provide academic services to society.
  3. To improve, transfer, and develop technology.
  4. To preserve, promote, and develop arts and culture.
  5. To produce teachers and promote professional advancement in the teaching profession.

University Identity

Integrity, Discipline, Lifelong Learning, and Public Mindedness.

University Uniqueness

A university recognized for excellence in food, tourism, and health sciences, and as a digital university.

Core Values

“Proactive work, creating fair benefits, guided by a sense of responsibility, working as one.”
(PBRU: Proactive Benefit Responsibility Unity)
P: Proactive = Working proactively
B: Benefit = Creating fair benefits
R: Responsibility = Awareness of responsibility
U: Unity = Working as one

Desired Graduate Attributes

Graduates of Phetchaburi Rajabhat University must possess the following desirable graduate attributes:
1. Moral and ethical values.
2. Extensive knowledge and expertise intheir profession.
3. Ability to think and act effectively.
4. Responsibility.
5. Appropriate communication and information technology skills.